Tips for Growing a Clothing Brand in a Year
Here's how you can grow your clothing brand in a year. Let's get started…
1. Have a defined business goal
If you have a properly defined goal, mission, purpose, or vision, it would be easier for you to plan, market, and sell your products. You need to know what you want to achieve so that you can create a framework of how you are going to achieve it.
Determine - who are your target customers? Decide - do you want to sell garments for all age groups or just a subset of people? Identifying your target customers will help you establish your unique selling point, which you can use to make your brand stand out.
2. Determine your core values
Values are the center of your brand, powering everything, from your brand’s design, to voice, and customer service. Your core values will serve as a guide to both the employee and the company in achieving their mutual goals. A brand’s core values also help it create a unique differentiating factor. You can have a set of values that guide you on how your brand would behave in different situations.
Some examples of common brand values for clothing brands include integrity, honesty, stewardship, innovation, and collaboration. If you are catering to eco-conscious customers, you can put sustainability as one of your core values. It will demonstrate that you are a business that inspires and implements solutions to environmental crises.
3. Be consistent with product quality
Ensuring the quality of clothing is another important factor that can help you grow your clothing brand in a year. Promoting your brand will be of no use if you do not meet the quality expectations of the customers. Carefully assess the quality of your fashion items at every stage of production, in terms of fabric, durability, etc.
The material of your garment is incredibly important for determining the success of your clothing brand. Offering the best quality garments within the price range that you offer will help you attract potential customers. If your customers are satisfied with your product quality, they will also come back as loyal customers.
4. Find the right suppliers and manufacturers
Partnering with the right suppliers and manufacturers plays a crucial role in procuring the right fabric and producing quality garments. It is equally important to have a partner relationship with your suppliers and manufacturers as it will be much easier to work together and plan and implement strategies to reach target goals that benefit both parties.
If you are looking for trusted and verified suppliers and manufacturers, Zilingo can help you source customized textiles and apparel for your fashion brand.
Get in touch with us to get access to over 900 verified
factories and suppliers and manage your orders through one dashboard.
5. Sell sustainable items
Shoppers are becoming more environmentally conscious than ever. Environmental concerns are increasingly on top of the mind of consumers, which is why sustainability is becoming a trend in the fashion space.
According to a study conducted in 2021, 35% of US consumers
reported that they would be willing to pay significantly more for sustainable fashion or eco-friendly fashion items.
If you have just launched your clothing brand, it could be challenging to completely switch to sustainable processes. However, to start with, you can source sustainable materials and add them to your business model. You can also use sustainable packaging. These small changes will add up to give you a competitive edge in the market.
Sustainability has become more than a buzzword that can provide you with real business benefits when integrated into your business operations. Some of the top advantages of practicing sustainability include:
i) Improving brand image:
Sustainable business practices can help improve your brand image and reputation. It will also penetrate at a deeper level to employees, customers, and stakeholders. Purchasing from companies that incorporate sustainable and ethical practices may make customers feel that they have made a good decision.
On the contrary, brands that contribute to the environmental crisis and animal cruelty are viewed unfavorably by customers. By practicing sustainable responsibility, you will showcase your stance on supporting the planet.
ii) Increase morale and reduce costs:
Nowadays, employees prefer to work for environmentally responsible organizations that have strong environmental policies.
A 2021 global survey from the IBM Institute for Business
Value (IBV) revealed that 71% of employees and employment seekers say that environmentally sustainable companies are more attractive employers. Furthermore, over two-thirds of the respondents said that they would be more likely to apply for and accept jobs with environmentally and socially responsible organizations. In addition, nearly half would accept a lower salary to work for such companies.
Encouraging sustainable business practices often results in smooth operations that streamline employee efforts and encourage the conservation of resources. This improves employee morale and reduces costs.
iii) Increase brand compliance with regulations:
Considering the climate crisis and environmental impact, government agencies are enacting regulations to protect the environment. Integrating sustainable practices into your business will help you meet the regulations.
iv) Attract consumers and investors:
People like to be linked with brands that are considerate of environmental and social issues. If you demonstrate that your brand cares about the environment, it will attract consumers as well as investors to expand your business.
6. Create your e-commerce presence
According to Statista, revenue in the eCommerce market is
projected to reach a market volume of US$5.73tn by 2025 at an annual growth rate (CAGR 2022-2025) of 11.35%.
The COVID-19 pandemic has set off a shift towards online shopping. Customers are spending more time online and on social media to find the brands and products that meet their needs. To ensure that you come up in their searches, you will need to build your e-commerce presence.
Creating an optimized online store and strategy will help you grab this opportunity. If you already have an online website, make sure that it is mobile-friendly, responsive, and updated consistently.
Zilingo Connect can help you make your eCommerce growth and operations more efficient and effective. With modules, such as Omnichannel technology solutions and Spotlight Marketing Services you can simplify all your e-commerce needs and grow your clothing business. Contact us to know more.
7. Invest in software and tools
Regardless of the size of your business, you and your team may not have time to do everything. Thus, investing in relevant software and tools can make a significant impact on your clothing brand’s growth. Using software tools, you can automate processes, track production, and reduce human errors.
If you are looking for a tool that can provide real-time updates on project status and timelines, Zilingo’s powerful sourcing dashboard can help you track the same, along with a plethora of other features. Contact us to know more.
8. Be clear about what your customers need
Most fashion brands are aware of what they want but lack an understanding of the needs of the customers. To grow as a clothing brand, you will need to be aware of what your customers want. If you have a clear understanding of their needs, it will be easier for you to fulfill them with their much-wanted fashion items.
9. Keep track of inventory
Inventory management is crucial in growing your business. It is one of the aspects that can make or break your business. Proper management of inventory can allow your business to thrive. On the other hand, a poorly managed inventory can lead to business losses or even failures.
If you want to grow your clothing brand in one year, you will need to ensure that you don’t overbuy. Make sure that you strike a balance between the quantity of inventory coming in and going out. Keep a track of what to purchase and how much to place for a new bulk production order.
Zilingo Connect’s Inventory Management tools can solve most of your inventory tracking challenges. It allows you to identify inventory trends, narrow down the sources of issues, avoid wastage, reduce human error, understand landing costs and margins, and more.
10. Ensure Traceability
Offer your consumers full transparency and traceability in the supply chain. It will give them insights into the production chain, where they can see where the product is manufactured and produced, and more. It will help you meet the ever-increasing expectations of your customers.
Expanding your business may seem hard at first, but with the above-mentioned points, we are sure you will be able to grow your clothing brand in one year.
If you are still thinking about launching your own clothing brand,
check out our article – How to Start a Clothing Line.
While starting and growing your clothing line, you may be faced with many crucial decisions, such as choosing the right supplier and manufacturers and ensuring low costs and timely production, among others. We, at Zilingo, can help you smoothly launch and grow your clothing line. From a trusted network of manufacturers and suppliers to factory operations management and eCommerce support, Zilingo is a one-stop platform to assist you to start and grow your clothing line.
Get in touch with us today to get started.