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Now & Then label of nostalgic collection has both historical and cultural values - we did an in-depth study of the various iconic architecture that defines Singapore and what visitors and locals can relate and associate with. Looking back at the past 100 years, we identify and extract visual elements of the landscape from the earliest shophouses to the modern skyline to incorporate them into the collection that allows everyone to hold on to a piece of Singapore.
Now & Then label translates the Singapore landscape, culture and lifestyle into gifts. A good gift is not only a functional product but is an extension of the memorable experiences we gather throughout our lives.
Now & Then collection is ideal to be used as souvenirs, corporate gifts and co-branding. Now available in more than 50 outlets throughout Singapore in touristic places and department stores.
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This pen design presents an in-depth study of the various iconic architecture in Singapore and which comprises of the Changi Airport, Esplanade, Old National Theatre, The Istana, Singapore Arts Museum, Singapore Flyer, Supertree - Gardens by the Bay and Victoria Concert Hall.
Looking back at the past 100 years, we identify and extract visual elements of the landscape that define Singapore. From the earliest shophouses to the modern skyline, the collection allows everyone to hold on to a piece of Singapore.