Speaking on its participation, Jimit Shah, Sustainability Lead for Zilingo said, “At the start of 2020, Zilingo saw an increasing demand for sustainable fabrics that are recycled, organic or plant-based and sought to provide an accessible way for fashion businesses to discover a broader range of fabrics online. We also found digital samples to be more sustainable as they speed up the lengthy traditional sampling process, reducing the need for redundant samples and waste as a result. As a company, we have sought to open channels to this dialogue and are pursuing steps on providing ways to build efficient means like providing sustainable fabrics and adopting a sustainable way of functioning.”