Zilingo targeted South East Asian markets to start with. “South East Asia had a massive middle class population, almost half a billion people and a high GDP per capita. They were also ahead in terms of mobile connectivity. There was also a large number of small and medium business owners,” says Kapoor. However, there were not enough people building technology to tap the potential of this demography and talent. Eventually, what started in Thailand is now spread across Singapore, Bangkok, Manila, Jakarta, Vietnam, Bangalore, Mumbai, Sydney, New York, Los Angeles and San Francisco.