Volatile conditions and unprecedented social changes have seen a significant number of retail stores closing their doors for good during 2020. If you’re a bricks-and-mortar store owner, this won’t come as a surprise.

It’s estimated that cross-border selling will make up 20 percent of ecommerce by 2022, and according to a 2018 white paper by DHL express, cross-border B2B transactions will reach US$ 1.2 trillion within the next five years.

What is Digital Marketing and what are the key digital marketing channels? Digital marketing is a blanket term that comprises a range of marketing tactics that are used in digital channels. This term conventionally refers to online marketing such as email marketing, Pay-Per-Click advertising (PPC), Search Engine Optimization (SEO), and much more. Before deciding which digital marketing practices are best for your business, it is important to understand each one of them.