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Eteenz is a brand born out of Dhananjai Lifestyle Ltd – established in Kolkata in 1977. The brand captures the spirit of kids freedom and fashion. The cutting edge superiority and uniqueness of Eteenz is its genuinely affordable price along with best in the class quality. Eteenz is a blend of comfort and style for kids of all ages. Character Merchandise is a need of today's young generation who falls in the age group of 0-14 yrs .